Cliff Etzel

Oregon Family Photographer Cliff Etzel

Cliff Etzel

"My role as a documentary photographer is to be the observer, the curator of visual moments. I’m not there to make moments, I’m there to capture them."

My professional career as a photojournalist began in 1987 – when shooting with film was the defacto standard, where one photo of the decisive moment was meant to capture it all. Although compelling at times, I wasn’t satisfied with the single still image and found documentary photography projects for publication as a medium to illustrate stories in depth in print form. In a short time, I won regional awards for my newspaper photographic work documenting small community life.

What I create for you:

I create unique documentary photography for clients wanting a lasting visual record of their families.

As a Pacific Northwest regional award-winning photojournalist, I have the credibility and real-world experience to tackle sensitive, complex, social issues documenting families, homelessness, birth, and death.

The results are authentic, transformative, visual stories that engage, unite and have the power to change minds through compelling images to engage viewers whether privately or the general public.

When I'm done, what you'll have is a story. Your story.