My role is to be the observer, the curator of visual moments. I’m not there to make moments, I’m there to capture them.
My name is Cliff Etzel and I’m a Pacific Northwest regional award-winning photojournalist specializing in family, wedding, and end of life documentary photography.
My passion to document the lives of everyday people is inspired by the works of William Albert Allard, David Burnett, David Alan Harvey plus many others and my passion hasn’t diminished even after all these years.
A photograph to me needs to show an element of humanity and I believe I photograph “people being people”.
I’m passionate about what I do for my clients and I’m constantly searching for those unfolding moments that shows deep empathy for my subjects, documenting the topics of birth, death, day to day family life, celebrations, homelessness, and the other aspects that are a part of the human experience.
I prefer to shoot stills (my true passion – especially in black and white), but I can also shoot video, record audio and utilize text and other interactive content for imparting information. Most of all, what I bring to your project is compassion, sensitivity, and experience as a documentary photographer and storyteller with over 30 years of professional working experience.
When I’m done with your project, what you’ll have is a story. Your story.